About The Digital Marketplace
About The Digital Marketplace Today, the company sells only on its own Nike-direct channels, which has enhanced the consumer experience. They match buyers seeking a service or product with sellers or providers of those products or services. This is a classic exchange of value; marketplaces are clear on what they bring in terms of access to a massive consumer base, increasingly using the marketplace to begin product search, along with value added services. Brands need to be similarly clear on what they bring to the marketplace that is differentiated in order to extract the best potential terms and construct for the partnership. There has never been a more “ripe” time for digital disruptions in apparel—and the time is now to explore marketplaces in a more meaningful way. Participating In Digital Marketplaces Several leading mass-market retailers have launched digital marketplaces to broaden their assortments and increase their traffic. They manage the selection of merchants and asso